Business Max Muscle Essay Research Paper IBUSINESS

Business: Max Muscle Essay, Research Paper

I-BUSINESS ANALYSIS

INTRODUCTION

Max Muscle will be a great business. Max Muscle is what some people call a ?body building store?. We will sell supplements to help people lose weight, gain weight, build muscle, and stay fit. Max Muscle also has its own line of clothing which our will store carries as well as some other clothing items from companies such as Pit Bull, Body Alive, and Reflex. Some people not only use our clothes to work out, but also for casual wear and sleep wear to. I think that we have a good business that will do well in Southern Utah with the right management.

SELF ANALYSIS

I have a lot of knowledge about this type of business, although I do not use a lot of the things we are going to sell. I do know they work and they are very good products. I have tried almost all of them and know they are going to sell very well. I have read everything I can find, every book, magazine, and newspaper article I can get my hands on. As far as schooling, I have not taken many classes that deal with this sort of thing. I have taken health classes, P.E. and things like that, but no that deal directly with the business itself. I have a great attitude and am going to work hard to make this business successful.

ANALYSIS OF TRADING AREA, AND CUSTOMERS

I think this will be the biggest obstacle we will have to over come. Not a lot of people know what Max Muscle is. Sometimes get intimidated by stores like this. They don?t feel welcome. We plan on tring to entice them to come in by leasing a spot in the Zion Factory Stores. If people knew a little about the store they would feel more comfortable to walk in and ask questions. In California this type of thing is second nature to them, but here in St. George, people have not been exposed to this kind of store. The store is exposed to the outside air, so in the winter business may be a little slower, but in the summer we will do great business.

From data from other stores most of our customers will be males between the ages of 16 and 40. Women come into look at clothes but the usually only buy clothes. Although we do carry men?s clothing, it?s the women who buy things like that. The men are into the supplements to keep in shape. Most of the people who come into the store are just trying to get into or stay in shape. 90% of them don?t want to be large. They just want to be fit. That is the big problem. People think they will look stupid if they go into a ?body building store? and they are not like the guys in the pictures. Very few large men come into the store.

II-MARKETING PLAN

PROPOSED PRODUCT/SERVICE

Max Muscle is a worldwide store. Max Muscle makes their own supplements and clothes. All of our products have the word ?MAX? in them. For example; MAX Lean, MAX Whey, Protein MAZ, and Primo MAX etc. We have Creatine, Protein, Meal Replacements, Weight Gainer, and many vitamins. Those are the main products. We also carry many different combinations of these products. Alpha One has creatine, glutamine, and glycine. Creatine 60 has creatine, glutamine. Triple Fusion is the same as Alpha One but with more grams per serving. We also have Androstenedione.(the product causing all the controversy with Mark McGuire) Our products are superior to other products out there is because we take more time and effort into creating them. It seems other companies are coming out with new products every few weeks or so. Max Muscle has had the same products for years, they may come out with a new one every year or so. We take time to research and develop our products so that they are the best. All the other products out there are good, but Max Muscle?s are EXCELLENT. Some people say they like EAS or TWIN LABS products better. But they haven?t stopped to think why those products taste better. They load up their products with sugar and fat to make them taste good. Our products don?t taste as well, but they have a lot more nutritional value. We have our own line of clothes, we also carry other lines. Its all very good looking and fashionable clothes. Pants, T-shirts, tank tops, hate, bags, towels and accessories to go with it all. We have both men and women?s clothes. Mostly women though, cause that is what most of the women are interested in.

PRICING POLICIES

All the Max Muscle stores mark up their inventory 50% more then what they buy it for. Our store in St. George plans on marking up our inventory 45%. We will always be 5% cheaper then other Max Muscle stores, not to mention closer to 10% cheaper then GNC or Vitamin World. We will have 10% of cards, coupons, frequent buyer cards, and we will give away free stuff. Shaker cups, samples, buy one get one free, and things like that. So after our prices are lower, rarely will you ever pay full price. It seems like we are making less money if we do it this way, but it is worth it if ? our customers come back again, and again. Our creatine runs from $11.95 for 200 grams to 35.95 for 1000 grams. Protein is $22.95 for two pounds up to $79.95 for nine pounds.

ADVERTISING OUR BUSINESS

We constantly are going to have premiums. To open the store, we have a free shaker cup with a powder supplement purchase planned. We are going to have free windows stickers. We have V.I.P. customer cards for people to give to their friends to get 10% off. Also, we have p